Evoking the visual language of scientific theory, I decided to define an essential shape that identify the collection through a movement of the surface that can be perceived thanks to reflections. The way light creates a play of reflections suggests complexity translated into something absolute, timeless and communicative: powerful high technology applied to people’s lives.
Everything has been designed to establish a clear dialog with the users. To communicate innovation, efficiency, transparency, fairness, loyalty, integrity and credibility. A result achieved through the adoption of clear rules, from concept to form, just considering what is functional to this aim.
